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UGG Holiday Campaign
Lead Creative Direction
2023

As a personal exercise in holiday marketing, I developed the “Don’t Get Cold Feet” campaign to reflect UGG’s evolving brand identity. The campaign highlights the brand’s expansion into diverse winter footwear styles, appealing to a broader and more inclusive audience.
Concept
The “Don’t Get Cold Feet” campaign to reflect UGG’s evolving brand identity. 

  • Theme: Playful and warm, centered around the idea of staying cozy and confident during the holidays.
  • Narrative: UGG is no longer just for one type of customer—it’s for the whole family. From the adventurous uncle to the lovable aunt, and even the baby cousin, everyone can match in style and comfort this season.
  • Tone: Whimsical, Inclusive, and Adventurous.

Custom made looping motion design. 



I independently developed and completed all illustrations.


Conclusion
This campaign repositions UGG as a brand that celebrates warmth, comfort, and togetherness. By embracing a broader audience and highlighting the versatility of its winter footwear, “Don’t Get Cold Feet” brings a fresh, heartfelt energy to the holiday season.
       Open for Work: efccini@gmail.com ©Lee Maraccini 2024