Roblox Innovation Awards

INTERNSHIP CONTRACTOR
2022 - 2023

EVENT BRANDING
CONCEPT ART
PRODUCT DESIGN
ILLUSTRATION

OBJECTIVE

The project centered on a total visual overhaul to align the event with high-end entertainment standards. I spearheaded the creative direction for the new brand identity, specifically reconstructing the logo from the ground up to establish a more sophisticated, iconic presence.

OUTCOME

The Roblox Innovation Awards debuted as a refined, immersive experience that aligned community interests with industry-level production standards. Surpassing previous engagement metrics, the event blended technical sophistication with an energetic atmosphere that strengthened viewer connection and participation.

Watch the recap video by Roblox

BRANDING WORK

Partnering with the team at Fort Mason Center in San Francisco, we brought the Awards to life as a one-of-a-kind, in-person experience. I assisted in designing multiple presentations for the speakers as well as creating environmental signage behind the stage.

PRODUCT ILLUSTRATION

I independently conceptualized and illustrated posters, pins, and embroidered jackets, which advertised the event and were distributed to attendees.

Example of Roblox CEO David Baszucki modeling an embroidered jacket

CONCEPT ART

I was tasked with developing early-stage concept art to visualize potential gameplay scenarios. I translated rough ideas into compelling visual narratives that explored mechanics, environments, and player interactions.
These concepts helped align cross-functional teams around a shared vision and served as a creative storyboard for further development.

Received and interpreted image descriptions from my art director. Concept images included popular characters, items, and locations based on personal research

Created a sequential visual narrative illustrating cause-and-effect gameplay mechanics.

Example of finished render.

Open for Work: efccini@gmail.com