Ellis Maraccini is a Graphic Designer and Illustrator based in Pittsburgh, PA. He works in Editorial Design, Print Production, and Branding.
- Book Covers
CtRl + S Publishing
Playback Experience
I had the incredible opportunity to collaborate with the Playback Experience team at Google. This group is dedicated to ensuring YouTube runs seamlessly across every device, from desktops to gaming consoles like Xbox.
Collaborating closely with the cross-functional team, I designed a dynamic logo and brand identity system tailored to showcase their unique capabilities and fluid project variations. The finalized assets were enthusiastically adopted, resulting in the successful approval and launch of a custom merchandise line
- Modular Geometry: Reflects the team’s structure and adaptability.
- Integrated Letterforms: The flowing "P" and "X" symbolize seamless collaboration.
- Color & Motion: Echos the dynamic environments and the user experience the team supports.
A full lockup featuring integrated letterforms serves as the cornerstone of the brand identity. The flowing "P" and "X" reinforce the theme of seamless collaboration, while the gradient treatment adds energy and modernity.
A set of standalone marks derived from the logo system, each crafted for subtle branding applications. These icons are perfect for internal merchandise such as stickers, patches, or team swag. Their minimal design allows them to function as lightweight brand expressions while still tying back to the overall identity.