Roblox Innovation Awards
Designer, Lead Illustrator 
2021 - 2023

began at Roblox as an intern, but was then hired as the sole contract illustrator for the company. I created logos, illustrations, and marketing assets for The Roblox Innovation Awards that were viewed by over 162k in 2021 - 2023. 



Watch recap video by Roblox

Strategy

I was tasked with redesigning the Bloxys into the Roblox Innovation Awards. The new event was pitched as the Oscars of Roblox, perfectly meshing futurist innovation with classy award events. 



Color Palette


Mood board for RIA 2023



Winner variant was created for select posts


Digital Design 

After creating the initial visual identity, I created all digital marketing materials on social media platforms such as Instagram, Facebook and X to promote the event. These assets were shared with winners and nomminees to post themselves, thus encouraging interest in the event results. 


Environments  

We with the team at Fort Mason Center in San Francisco, our team created a once in a lifetime event for attendees. 




Giveaway

I headlined the production of giveaway products. From a detailed illustrated and vectorized poster to enamel pins, I worked with qualified vendors to produce high quality products in-budget.  
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           Open for Work: maraccinidesign@gmail.com ©Lee Maraccini 2024